We tell you what real estate exclusive is, how it works, how long it lasts and types of exclusive there are.
Exclusive Real Estate Contract
When selling a home, the owner must decide which system to use to sell it, knowing the pros and cons of each possibility.
- sale between individuals
- hire several real estate agents without exclusivity
- hire an exclusive real estate agent
Some owners are totally reluctant to sign an exclusive contract with a real estate agency to help them sell the property, while others prefer that a professional they trust take charge of the sale from the first moment.
Of course, it is essential that we make the best decision for the sale and that we are convinced of it, since once the process has started it is advisable to be clear about our objective and our means to achieve it.
As real estate professionals we realize every day that most people know about exclusive real estate, however many do not truly know how it works, not understanding the difference between the services offered by a real estate agency that works with exclusive and another that works without exclusive.
What is a real estate exclusive?
A real estate exclusive is a service contract for a specific period where a real estate agency undertakes to carry out all the tasks, procedures and advertising investments necessary to carry out the sale of a property commissioned by a selling client.
This contract specifies all the conditions of the sale such as the price, the term, the property data, the client and agency data, the real estate agency's fees and all the work that the real estate agency will perform in exchange in order to sell the property.
Real estate agencies that work exclusively make a significant investment in advertising with the aim of significantly shortening sales times. In most cases, the real estate agency assigns the seller a personal advisor who will directly manage the sale and management of the property, and will also inform the seller at all times of all the tasks carried out by the agent and the results obtained.
The client has to feel and know from the first day that the real estate agency is fully committed to the sale of their home and that they are using all the professional means they have at their disposal.
What is exclusive selling?
Selling exclusively consists of entrusting the sale of a property to a real estate agency so that it comprehensively manages all the necessary processes, appointments and procedures, and puts all its dedication and professional tools at the service of the client and the sale.
A real estate agency has many exclusive means that a private seller cannot have. All of these means imply an expense for the real estate agency whose objective is to help its clients sell their homes.
As an owner you have the right to choose the form of sale that best suits your needs, and we recommend that if you have decided to sell with a real estate agency, that you consult with several before deciding.
You can meet in person with several real estate agencies and check their conditions. Each real estate agency has certain conditions and a way of working. The appropriate thing would be for you to study your possibilities and hire the real estate agency that generates confidence in you and that you believe can best help you sell your home.
How does exclusive real estate work?
The exclusive works basically supported by two pillars: commitment and legality.
The commitment because it undoubtedly implies a great commitment on the part of the client and the real estate agency. In the case of the real estate agency, because it is committed to carrying out all the necessary tasks to sell the property, applying all the efforts, knowledge, time and economic investment to satisfy the client, knowing that the client trusts their work and entrusts them with the sale during a certain period.
In most cases, real estate agencies work successfully, which means that they will only charge their fees if they do their job well and manage to sell the property.
Knowing this, the real estate agency is as interested as the owner in the home being sold, and both are committed to ensuring that it does.
And the second pillar is legality. Everything must be duly reflected in the exclusive contract to avoid misunderstandings and problems. Both parties must fulfill the contract and respect what was agreed for the common benefit.
How long does a real estate exclusive last?
The duration of the exclusive has no limits and must be agreed by the client and the real estate agency. At Valoracasa Inmobiliaria we recommend to our clients that the appropriate term is between 3 and 6 months. That period is completely sufficient to sell a property and for the owner to meet his objective.
Most real estate agencies have a clause in the duration of their contracts in which if the owner does not notify at least 15 days in advance of the end of the contract, it will be considered automatically renewed.
At Valoracasa Inmobiliaria we have never had that clause in our contracts. We consider that the owner must decide whether to renew the exclusive only if he wishes and is determined, not because he has forgotten to notify and is forced.
It is these types of clauses that confuse and annoy real estate clients and lead them to think negatively about a sector that has been wanting for years to improve the image they have of it.
Exclusive real estate model
The exclusive real estate agency of Valoracasa Inmobiliaria is simple, easily understandable and without fine print. All conditions are detailed for easy understanding, and specify in detail all the conditions of the sale:
- Term
- Precio
- Fee
You can contact us and ask us for a model of our exclusive or for an advisor to explain it to you.
Juan Rosado
CEO
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