Why choose Valoracasa? Property Marketing.
Many clients choose our services to sell their house in Málaga because of our marketing campaigns for selling their homes. Our heavy investment in advertising makes it much easier to reach the largest number of interested buyers, significantly increasing the chances of selling the property at a better price.
By attracting more interested buyers, you won't have to cut the price as much, as you won't have just one interested party but several, making it easier to get a better return.
What is property marketing?
Property marketing is a specific advertising technique used by estate agents to speed up and ease the sale of their properties.
The estate agents that invest most in advertising and marketing campaigns to sell their properties achieve their goal, selling the flat, faster and at a better price than private sellers.
Although the ongoing work of a qualified property advisor also matters, selling a flat or house depends directly on how much advertising is done and on choosing the right channels
The best property marketing is a good price
Marketing helps sell a flat, but it doesn't help sell an overpriced flat. While the right marketing campaign should attract a good number of interested buyers, they'll come because of the quality of what's on offer.
If the home we want to sell has a market value of €120,000 and we list it at €180,000, it will very probably never sell, however much time and money we invest in promoting it.
How does marketing help sell your house?
Marketing helps us shorten the timescales, as interested buyers come in steadily from day one if the property has been promoted properly in the right channels. Imagine that in the first week your home is on the market, 25 people want to view it.
You may not sell it, but you're certainly closer to a sale than if you got 25 viewings in 6 months. In the end, the more viewings you have, the more likely you are to sell.
It also helps us get the best price. If you get a single offer for your house and nobody else is waiting to view it, you're more likely to consider lowering the price than if you had several offers on the table and many more people waiting to view.
While you shouldn't accept an offer without studying it carefully, it's easier when there are more genuinely interested buyers than when months go by and nobody views the house.
How does Valoracasa help you sell your house in Málaga with our property marketing?
At Valoracasa Estate Agents we can't imagine our work without marketing. 50% of our work consists of running ongoing marketing campaigns, both to win listings and to sell houses.
If half of our work is running property marketing campaigns, the work involved in selling a home is 75% pure marketing.
Marketing to sell a house
Marketing to sell a house starts before it goes on the market: the asking price, preparing the home, the photos, the video and the 360° tour are essential for a successful sale.
Your house can't just be put on the market any old way and shown to interested buyers without being properly prepared.
Repairing defects, removing personal décor and family photos, tidying, lighting and airing are techniques that help the buyer feel at home and help them decide to buy it.
Quality Photo Shoot
Mobile phone photos have improved a lot, but photos and videos taken with a professional camera are infinitely better and help show your house at its best.
Once we've taken the photos, videos and 360 tour, we send all the information to interested buyers. That way we filter clients so we're left only with those genuinely interested in the home, saving owners and buyers unnecessary viewings.
Property portals and social media are a great platform for selling homes today, but they aren't enough. Fierce competition and how quickly listings lose a good position force us to find other ways to promote homes.
Flyers, magazines, foreign websites, WhatsApp and Telegram are excellent channels for staying in direct contact with buyers, but they also take a great deal of time to look after every interested party.
As you can see, there are many ways to reach buyers through property marketing; what matters is doing it properly and achieving the real goal: selling the house
If you want to sell your flat with us, visit our page Sell with Valoracasa For personalised information, visit our oficinas or contact us on info@valoracasa.es o al 695033558
Juan Rosado
CEO
Contact
Lo más buscado
Sell
Buy
Rental
Services